Job Title: Facebook Media Buyer (iGaming – Canada)
Location: Remote
Department: Marketing / User Acquisition

to Meta's advertising policies and Canadian iGaming regulations, including age gating and responsible gambling guidelines.facebook+3

About the Company

We are a performance driven iGaming company focused on acquiring and retaining players in regulated Canadian markets, with a strong emphasis on responsible gaming and compliant advertising practices. Our products operate only with licensed operators and follow the latest Canadian standards for iGaming advertising.

Key Responsibilities

• Plan, set up, and manage Facebook/Meta paid campaigns for iGaming products (online casino, slots, sports betting – where allowed by local Canadian regulations and licences).
• Build well?structured campaign setups (campaigns/ad sets/ads) across different Canadian GEOs (provinces), interests, placements, and creative concepts.
• Use different optimization goals (Install, Registration, First Deposit, Purchase events) to improve CPA and ROAS over time for Canadian traffic.
• Monitor campaigns on a daily basis, analyze key metrics (CTR, CPC, CPM, CR, CPA, ROAS), and implement ongoing optimizations to hit performance targets.
• Collaborate with the creative team to prepare detailed briefs, define messaging, value propositions, new game features, and bonus offers that resonate with Canadian audiences and drive conversions.
• Run A/B tests on different creatives (video, static, carousel), copy, headlines, and formats, and use learnings to scale winning approaches in the Canadian market.
• Work on pixel/event configuration and ensure that all key in?app and web events are tracked and attributed correctly across devices and platforms.
• Test and use different bidding strategies (lowest cost, cost cap, bid cap) and manage budgets dynamically (daily adjustments, rapid tests, scaling and downsizing).
• Navigate Meta's policies related to iGaming and Canadian?specific rules: request whitelisting/authorization when needed, monitor account health, and prevent ad disapprovals and account bans.
• Ensure that all campaigns and creatives comply with Canadian advertising standards for iGaming, including restrictions on targeting minors, limitations on inducements/bonuses advertising, and clear responsible gambling messaging.
• Prepare daily and weekly performance reports including KPIs, key learnings, next steps, and new testing hypotheses, with a clear focus on Canadian market performance.
  
  

Requirements

• 2+ years of hands?on experience managing performance campaigns in Facebook/Meta Ads Manager, preferably in iGaming, fintech, or other high?risk industries.
  
• English and Russian B2.
  
• Strong knowledge of Facebook Ads Manager, including campaign structures, optimization events, tracking, custom audiences, and lookalike audiences.
  
• Experience in iGaming or affiliate traffic is a strong plus (deposit events, FTDs, retention metrics).
  
• Ability to work against strict KPIs and optimize campaigns based on data rather than intuition.
  
• Solid analytical skills and experience working in Excel/Google Sheets (dashboards, cohorts, funnels).
• Upper intermediate English for effective communication with suppliers, partners, and internal teams; familiarity with the Canadian market is an asset.
• Experience working with Meta policies, especially in restricted categories (online gambling and games), with a strong focus on maintaining account health and compliance 

Nice to Have

• Experience with other paid social channels (TikTok Ads, Snapchat, Twitter/X Ads) for Canada or North America.
• Experience working with MMPs (Adjust, AppsFlyer) or analyzing post install events for iGaming apps.
  
• Knowledge of iGaming regulations and advertising specifics across Canadian provinces (e.g., Ontario AGCO/iGaming Ontario guidelines, CGA Code for Responsible Gaming Advertising) and other key regions.