Head of CRM (iGaming)
Location: Remote / Cape Town (Hybrid)
Type: Full-Time
Required Languages: Russian or Ukrainian — Fluent, English — B2+

About the Company:
We are a licensed online betting and casino operator in South Africa, developing a premium entertainment platform focused on VIP players and users who value speed, security, and high-quality service.

About the Role:
We are looking for an experienced Head of CRM to build and lead the CRM function for a growing iGaming business in South Africa.

What You’ll Do:

• Own and execute CRM strategy (retention, reactivation, LTV growth)
• Build player lifecycle communications and automated flows
• Optimize segmentation and bonus strategy
• Analyze performance (retention, ARPU, churn)
• Build and scale CRM team and processes

Requirements:

• 3–5+ years in CRM / Retention in iGaming or betting
• Experience leading CRM function or team
• Strong data-driven mindset
• Deep understanding of player lifecycle, LTV, retention, and segmentation

Tools:

• Solitics / Optimove / Customer.io
• Google Analytics, Metabase
• SQL
• SoftSwiss